Flyers & Leaflets - Copywriting that's Handy and Digestible
When it comes to leaflets, flyers, postcards and other mailshots, accessibility is the key.
The copywriting needs to be informative and laid out in exactly the right manner - so readers have all the information at their fingertips, literally.
Getting the structure right is paramount.
The most important information should be included up front - and summarized in bullet points if possible..
Copywriting for flyers is similar but its got to be more promotional. A strong headline is essential, as is a prominent call to action.
Getting the balance right can be tricky. A professional copywriter can help you achieve this.
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