This project rebranded Micasa, an award winning architecture and interior design company in North London. The tone is personal and designed to fuel readers' imaginations. The new branding and website were developed by Finally in Canterbury.
True Telecom are one of the UK's fastest growing telecoms companies. This project involved research, developing a tone of voice, and then writing the copy for their new website. The style is friendly, confident and caring. Theses pages are just a sample. Click here to see the original full 24 pages True Telecom Web Copy PDF. The design was handled by Nemiah Ltd.
This copy for civil engineering contractors Infrastructure Developments needed to be authoritative and professional but also friendly and human. I developed the tone of voice and worked closely alongside web developers Realising Designs.
Executor Help is a new company that aims to 'ease the headache after heartache'. I wrote all their web copy, created the company slogan, and established a professional, caring and empathetic tone of voice.
This ghost written article for the Executor Help blog analyses a high-profile legal tussle and positions the company as experts in the area. The tone is authoritative but friendly and the selling message is subtle.
Havebike supply and maintain cycle fleets across London. Their clients include the Metropolitan Police, St John Ambulance, and the Santander 'Boris' Bikes. The copy needed to engage both businesses and individuals simultaneously; therefore I struck a balance between the corporate and the conversational.
This small brochure for European Premier Foods targeted the Nigerian market, where salmon is a highly desirable dish. The copy targeted supermarkets and restaurant owners. The language conveys a sense of luxury without being overly sophisticated.
The rebranding of Cripps (previously Cripps Harries Hall) was a major undertaking. I wrote over seventy service pages for their new website. The examples here are a representative sample that convey the firm's relaxed professionalism.
DecoPulse sold top-end furniture created by some of the world's most famous designers. The web copy tone was enthusiastic, conversational, and conveys a sense of style. The final website was developed to a higher spec.
This revamp of the Sherlock Property Finders website (now the London Property Scout) targeted top end buyers worldwide. The tone needed to be concise, upbeat, conversational and warm. The project included an SEO requirement.
Next time you visit your local chippy, ask them who supplies their fresh fish. It's probably the Unique Seafood Company, a Scandinavian firm that also supplies major supermarkets. This brochure supports their 'Unique Service, Unique Control' slogan.
A simple advert for the Department of Health. It asks ex-pats in Spain to stop using their European Health Insurance Card (EHIC) which is only for tourists. The work was commissioned by the British Consulate in Alicante.