Website Copywriting SEO - Your Internet Copy Shop
Good copywriting is good copywriting, whether it’s in print or on websites. However, the basic rules of copywriting – writing in a clear, concise, engaging manner – are even more important online.
Research shows that people skim read websites, so copywriters have to make text snappy. Copy should also be broken up into short paragraphs to make information digestible.
However, SEO (search engine optimisation) has made life more complicated for copywriters. Suddenly people want ‘keywords’ in every sentence, irrespective of how the copy flows.
These people are wrong. Copy should be written for the customers who read it, not Google robots. Keywords should be used, of course, but they should be weaved skilfully - and naturally - into sentences.
Want a good example? Try the first paragraph above. The keyword on this web page is ‘copywriting’. Did you notice?
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