About 2017-07-04T11:47:43+00:00

Top Agency Experience at Your Fingertips  

Hi. I’m Dr James Morgan of Custom Copywriting Ltd. I’m a freelance copywriter, PhD and author with extensive experience. I also hold an Advanced Certificate in Marketing Practice from the Chartered Institute of Marketing.

My career began in 1999 at Wallace Barnaby, which was the Channel Islands’ largest through-the-line advertising agency at the time. I subsequently moved to London where I worked at Black Cat, which was the direct marketing arm of J. Walter Thompson in Knightsbridge (London).

Having freelanced for much of the past decade, I founded Custom Copywriting in 2011 to reflect the partnerships I’ve developed with freelance designers and web developers. Together we can offer everything an integrated agency can – but at a fraction of the cost.

I’ve worked for large companies and SMEs across several sectors. I’ve written copy for Fidelity Investments, British Gas, NutmegMatch.com, Boots, Avis, LV=, Lloyds TSB, Marks & Spencer, T-Mobile, Stena Line and The Department of Health.


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Credentials Summary  

  • Chartered Institute of Marketing Qualifications
  • Top London Agency Experience
  • Have worked for big brands, local companies & start-ups
  • Diverse experience across a number of industries
  • Outstanding quality, value for money & transparent pricing
  • Can handle all your copywriting & design needs

Insight For Your Business  

I don’t focus exclusively on one particular industry. This works in my clients’ favour. Copywriters that work in one particular niche often produce generic copy that employs the same formula every time. The result? Their clients rarely stand out from the crowd.

By hiring a professional like me – someone with diverse experience – you’ll not only get a fresh perspective, you’ll also get copy that’s customer focused.

If you want the best marketing communications for your business – with copy that attracts, and holds, your target audience’s attention – you’ll need a versatile writer with a proven track record of reaching all kinds of people via different media. That’s where I come in.

What Clients Say  

I have used the services of many copywriters during my career; however James by far has exceeded them all. He understood my concept right from the initial brief and his first draft got it so very right. It is definitely a case of ‘you get what you pay for’ and I will certainly be using James on an ongoing basis.
Lynda Caplan, Executor Help
James is more than just a copywriter. He understands business, and he takes the time to understand our business. Most of all, we were impressed by James’s personal, dedicated and intricate approach to his art form. Highly recommended!
Matt Sherlock, The London Property Scout
‘We got in touch with Custom Copywriting when we needed copy for a brochure we were distributing to major supermarkets. They were professional, easy to work with, and their copy was just what we were after. We’re sure to use them again’
Paul Chapman, Ipixel Advertising
‘We needed a tone-of-voice copywriter for our company website. We had a certain target audience in mind, but wanted something broad enough to appeal to people outside that market segment too. James’ content struck just the right balance. It was intelligent, authoritative, but also warm, personable and inclusive’.
Iqbal Gandham, Nutmeg Savings & Investments
‘I submitted my own basic narrative to Custom Copywriting with a brief explaining my target audience and how I wanted the narrative to read. The narrative that I received back exceeded my expectations. In addition I also found Custom Copywriting to be courteous, they added their ideas to my own and provided the narrative back within budget and to deadline.’
Timothy Meeks, Buy-to-Let Success
‘I’ve worked with James from Custom Copywriting many times on a variety of creative communications (both above and below the line). He’s professional, reliable and versatile. His copy is always original, innovative and targeted.
James Colmer, Healthspan