Hi. I’m Dr James Morgan, the owner of Custom Copywriting Ltd. I’m a freelance copywriter, PhD and author with extensive marketing experience in the UK. I also hold an Advanced Certificate in Marketing Practice from the Chartered Institute of Marketing.
My career began in 1999 at Wallace Barnaby, which was the Channel Islands’ largest through-the-line advertising agency at the time. I subsequently moved to London where I became a copywriter at Black Cat, which was the direct marketing arm of J. Walter Thompson in Knightsbridge, London.
Having worked as a freelance copywriter for much of the past decade, I founded Custom Copywriting & Design in 2011 to reflect the partnerships I’ve developed with freelance designers and media buyers. Together we can offer everything that an integrated agency can – but at a fraction of the cost.
During my career I’ve worked for both large companies and SMEs across several sectors. I’ve written copy for Fidelity Investments, British Gas, Motorola, T-Mobile, Avis, LV=, Lloyds TSB, Marks & Spencer, Stena Line, The Caravan Club and The Department of Health. My experience is as diverse as it is extensive.
Chartered Institute of Marketing Qualifications
Top London Agency Experience
Have worked for big brands, local companies & start-ups
Diverse experience across a number of industries
Outstanding quality, value for money & transparent pricing
Can handle all your copywriting & design needs
The Insight & Versatility to Help Your Business
I’m proud to say I don’t focus exclusively on one particular industry. This works in my clients’ favour. Copywriters who specialise in one particular field often produce generic copy that employs the same formula every time. The result? Their clients rarely stand out from the crowd.
Industry insiders are often too close to their particular field to see the bigger picture – in other words, they forget what customers really want to know. By hiring a professional like me – someone with diverse experience – you’ll not only get a fresh perspective, you’ll also get copy that’s consumer focused.
The best professionals, whatever the industry, are those who can adapt. If you want the best marketing communications for your business – copy that attracts, and holds, your target audience’s attention – you’ll need a versatile writer with a proven track record of reaching all kinds of people via different media.
What Clients Say
James is more than just a copywriter. He understands business, and he takes the time to understand our business. Most of all, we were impressed by James’s personal, dedicated and intricate approach to his art form. Highly recommended!
Matt Sherlock, Sherlock Property Finders
‘We got in touch with Custom Copywriting when we needed copy for a brochure we were distributing to major supermarkets. They were professional, easy to work with, and their copy was just what we were after. We’re sure to use them again’
Paul Chapman, Ipixel Advertising
‘We needed a tone-of-voice copywriter for our company website. We had a certain target audience in mind, but wanted something broad enough to appeal to people outside that market segment too. James’ content struck just the right balance. It was intelligent, authoritative, but also warm, personable and inclusive’.
Iqbal Gandham, Nutmeg Savings & Investments
‘I submitted my own basic narrative to Custom Copywriting with a brief explaining my target audience and how I wanted the narrative to read. The narrative that I received back exceeded my expectations. In addition I also found Custom Copywriting to be courteous, they added their ideas to my own and provided the narrative back within budget and to deadline.’
Timothy Meeks, Buy-to-Let Success
‘I’ve worked with James from Custom Copywriting many times on a variety of creative communications (both above and below the line). He’s professional, reliable and versatile. His copy is always original, innovative and targeted.